TON'S INTERDEPENDENT THOUGHTS |
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Corporate BloggingRick Klau lessons drawn from this pilot, lessons that have a familiar ring as they seem to coincide with lessons learned from many different general management situations, e.g. motivating your knowledge workers: they don't know that there's a problem is tricky. As mentioned above, weblogs are many things to many people. In our pilot, we started out by simply saying we wanted to see if people found them useful. In other words - we weren't trying to solve a problem. working blogging into their daily routine - that they had a number of other priorities competing for their time. Not surprisingly, they tended to gravitate to things for which they received recognition. A successful deployment of a k-log will need effective rewards to help reinforce the desirability of participation. think it's important enough to discuss on its own. I was surprised at the number of people who understood conceptually what the weblog did but who were still unclear on what they could contribute. People are very used to a fairly formal communications format - and weblogs are highly unstructured. Without a focus, inertia seemed to dominate. most difficult to achieve. When a program like this is supported from the top down, people are more likely going to appreciate the importance of the project - and appreciate the connection between the project and the company's overall success. If we are to increase the k-log's success, we will need to involve more of the senior management team. about the feasability of such an experiment in my own company. I have been keeping this blog for three weeks now, and I have found it to be a somewhat addictive and most certainly worthwile activity. This is probably due to the fact that I had no inhibitions regarding "what to post", as I am used to jotting down comments and notes for private purposes. The blog puts that in the public domain. And that to me is where the reward is: My personal notetaking has surprisingly become a way of establishing new relationships with people. Readers comments, referral linking etc, create a whole new network of people around me, and this I find hugely stimulating. An effect which Andrea Janssen also commented on when she said that [meeting other k-bloggers ...] "creates something of an European network". Other descriptions of rewards were given in the discussion on KnowledgeBoard.com that made me start my blogging experiment in the first place. This leaves the question as to what rewards others in my company might want from blogging wide open. Something clearly to put some thoughts into, before expanding the blog-thing into our company. A first step probably is bringing my blog to the attention of my colleagues, and let them see what it is I do with it. Or better yet, I might set up an internal blog, where I give insight into my activities as knowledge manager. This because to too many colleagues this often still is somewhat obscure, and an issue I need to address anyway. Permalink | Waypath Comments
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Lilia Efimova
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